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Peter Hoskin

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Daily Brief

The Daily Brief from Portfolio.com
Friday, 8th August 2008

As hard as you try, there's no way you can ignore an advertisement on your phone. And if you're attending the Beijing Olympics, you're out of luck.

Olympics attendees' phones will be spammed with Coca Cola ads thanks to China's new Bluetooth marketing campaign provided by Pioco. It's not as simple as receiving a text message, either; Pioco has hooked up areas all around Beijing and Shanghai with wireless hot spots that spit out videos, pictures and so forth to your handset.

Though this campaign has focused on the Olympics games, the official Olympic truck has already been using this Bluetooth technology -- so millions of Chinese people are already familiar with this technology.
Enjoy the games -- and grab a Coke!

-Brian X. Chen

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